Digital health and fitness-tracking company Fitbit has just officially announced that it is buying key assets from smartwatch startup Pebble, after reports emerged last week that a deal between the two was close to being completed.
According to a report yesterday from Bloomberg, Fitbit bought Pebble for less than $40 million, and has offered jobs mostly to software engineers at Pebble.
The Pebble watches are by far the most functional and battery conscious smart-watches available today. Using e-ink displays the original Pebble, which set records on Kickstarter years ago, would last weeks not hours.
I’m sad to see them disappear as their hardware is basically lost in this acquisition but that said I wear an Apple Watch so I’m part of the problem.
Source: Fitbit formally announces that it is buying smartwatch maker Pebble – The Verge