Wearing Apple

Craig Hockenberry:

The development of wearable technology is going to enter a space where most companies in the Silicon Valley have no experience. As a geek, do you know who Anna Wintour is and why she would be important to the success of a wearable device?

Though I disagree with the final premise in this piece, I enjoyed it, because it really digs into some of the practical considerations of making a wearable for the masses. Utility, fashion appeal, gendered tastes; these are all important considerations Apple has never really had to tackle in a big way before.