The Federal Trade Commission has reached a settlement with Warner Bros. over claims that the publisher failed to disclose that it had paid prominent YouTubers for positive coverage of one of its video games. The FTC charge stated that Warner Bros. deceived customers by paying thousands of dollars to social media “influencers,” including YouTube megastar PewDiePie, to cover Middle Earth: Shadow of Mordor without announcing that money had changed hands.
And in other news “The sky is blue”!
I’m flogging a dead horse here but “influencers” on social media or other platforms are likely only influenced by the dollars they’re being paid.
Source: PewDiePie and other YouTubers took money from Warner Bros. for positive game reviews | The Verge