Ubuntu Edge, or how to lose friends & alienate people

So in case you hadn’t heard, Canonical–the company behind Ubuntu–is trying to raise 32 million dollars via IndieGoGo to bring an Ubuntu-based smartphone to the market:

$32 million is a huge number, and we’ve never danced around this fact. To get there, we’re going to need your help to bring family, friends, fans, and followers to the campaign.

Let me get this straight; you’re telling me to talk friends, family & others into dropping USD$830 on:

1) an untested mobile operating system,

2) made by an untested hardware maker,

3) via a crowdfunding site, where projects go bust all the time?

Yeesh. You must really hate your friends and family.