‘‘You can buy a $200,000 watch that has Times New Roman on it — the most common typeface in the world,’’ said Jonathan Hoefler, founder of Hoefler & Co., a type foundry in New York. ‘‘That’s like showing up for a gala dinner in a T-shirt.’’
Love that quote.
I had to look into this topic after reading this review of the Slim D’Hermes watch, complete with its beautifully light custom typeface, designed by Philippe Apeloig. Damn that’s a nice watch.
Source: Letters and Numbers: A Watch’s Typeface – The New York Times