The end of “endgame” & gaming as a relationship

David Polfeldt - The Division 2

We made a conscious decision to rethink the live-phase. Instead of thinking of it as ‘games as a service’ we redefined it as ‘games as a relationship’.

Blatant self-promotion this one. Roast me if you will 🙂

Recently Ubisoft Australia gave me the amazing opportunity to interview Massive Entertainment managing director, David Polfeldt.

Developers of The Division franchise, Polfeldt talks about how the studio changed its entire development strategy after the release of the original and how their new relationship with gamers goes towards shaping the content they produce.

It was a fascinating chat and a great opportunity that I’m quite proud of.

Source: The End Of “Endgame” And Gaming As A Relationship

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