The watch takes the shape of a modern TAG Carrera, with a 46 mm case made of grade 2 titanium, complete with titanium deployant buckle. The stock black rubber strap may be swapped to a host of different colors, and the watch looks and feels very much like any TAG. However, there are no chronograph pushers here, just one crown that acts as the control center for the connected timepiece.
A couple of things. First, this watch is USD$1500, which puts it somewhere in the very high end of current smartwatch pricing.
Second, it’s huge, with a 46mm casing, which is way bigger than comparable watches from Motorola, Huawei and Samsung.
On design, to each their own, but I would say the styling on this is fairly aggressive & masculine, not neutral like many other smartwatches.
Finally, they are doing a trade-in program where if you take this watch back in 2 years and pay another $1500, you can upgrade to a mechanical TAG watch. Which is a bit weird. Kind of like saying, hey, in 2 years you’ll be over this smartwatch fad and ready to get a real watch.
It it may be true, it may not be. But it doesn’t give you a heap of confidence in TAG Heuer’s attitude toward this product category.
Source: Introducing: The TAG Heuer Connected Smartwatch — HODINKEE