Stan – The Newest Netflix “Killer”

Luke Hopewell, writing for Giz:

Meet Stan: the new streaming service for Australia, born out of StreamCo.

For those not familiar with StreamCo, it’s the joint venture between Nine Entertainment Co and Fairfax Media…

The StreamCo partnership was created with a single aim: launch a streaming product that Australians will actually use.

StreamCo figured out that the reason people weren’t using Australian streaming services like Quickflix or Presto is because the product was either too expensive or didn’t have the content available that customers wanted.

There’s not a lot of information on Stan, so it’s hard to say whether it will seriously rival Netflix.

Perhaps if the sign up page had a bloody big photo of Tyrion Lannister, not Walter White, I’d be more excited. Advertising your shiny new service with a show that has run its course, however beloved that show might be, seems a little underwhelming. Still, the message seems to be this service is about binge tv watching, which is the new hotness. Let’s wait and see.

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