The term “groundbreaking” gets used a lot in the technology world. But when it comes to cameras, there are few announcements that make us truly believe that change is in the air.
There’s no doubt about it: A7 is a groundbreaking camera. It’s a full-frame interchangeable lens camera (ILC) for less than AU$2000. That’s not a typo, by the way.
That’s pretty incredible. The only real downside is that it’s using a brand-new full frame lens system, but you can still use Sony’s existing APS-C E-Mount lenses or a lens adapter for Canon, Nikon & others.
This is how camera makers stay relevant in the age of smartphones.
Reckoner had its humble beginnings way back in June of 2013.
Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.
With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.