Sony A7

sony-a7

Lexy Savvides for CNET Australia:

The term “groundbreaking” gets used a lot in the technology world. But when it comes to cameras, there are few announcements that make us truly believe that change is in the air.

There’s no doubt about it: A7 is a groundbreaking camera. It’s a full-frame interchangeable lens camera (ILC) for less than AU$2000. That’s not a typo, by the way.

That’s pretty incredible. The only real downside is that it’s using a brand-new full frame lens system, but you can still use Sony’s existing APS-C E-Mount lenses or a lens adapter for Canon, Nikon & others.

This is how camera makers stay relevant in the age of smartphones.

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