Roku to launch in Australia as “Telstra TV”

Telstra announced Wednesday it has partnered with the U.S.-based company Roku, which makes digital set top boxes that supply one point of access to apps, channels and streaming platforms, to launch Telstra TV.

Available from September, Telstra TV will offer customers one handy point of access to home-grown streaming platforms Presto and Stan, TV catchup services, BigPond Movies, as well international streaming player, Netflix.

It’s the Roku 2 box rebranded as “Telstra TV” for some ungodly reason. Why confuse the brand Telstra marketing geniuses?

To add to the strangeness of it all the deal is for the old version of the box. Roku 3 has been out for a while, why launch using outdated tech? I take it back, the 3 & 2 came out at the same time but differ in their remote (Thanks @tcn33).

Source: Australians can finally stream (almost) everything from the one place

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