Qualcomm unprepared for 64-bit chips

Dan Lyons at Hubspot reporting on the reaction to Apple’s A7 processor:

“The 64-bit Apple chip hit us in the gut,” says the Qualcomm employee. “Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared. It’s not that big a performance difference right now, since most current software won’t benefit. But in Spinal Tap terms it’s like, 32 more, and now everyone wants it.”

I wonder what Qualcomm were busy with while Apple was doing 64-bit?

Oh, right.