People really hate those “download our app” interstitials

Despite our intuition that we should remove the interstitial, we prefer to let data guide our decisions, so we set out to learn how the interstitial affected our users.

Our analysis found that:9% of the visits to our interstitial page resulted in the ‘Get App’ button being pressed. (Note that some percentage of these users already have the app installed or may never follow through with the app store download.)

69% of the visits abandoned our page. These users neither went to the app store nor continued to our mobile website.

Sixty-nine percent of visitors said “fuck this”, and closed the window.

Source: Official Google Webmaster Central Blog: Google+: A case study on App Download Interstitials

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.

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