Robert J. Moore on the new dodecahedron logo of RJMetrics:
Uh-oh. Our promoted tweets were exposing the new logo to thousands of new people per day. And some percentage of them were seeing underpants. Bright orange tighty whities to be exact.
Turns out, instead of seeing a stylized shape, some Brits were seeing y-fronts. They changed it, but personally? They totally should have rolled with it! Observe:
RJMetrics: All The Support You’ll Ever Need
RJMetrics: Insights That’ll Make You Change
RJMetrics: Don’t Leave Home Without Us
The taglines just write themselves!