New designs unveiled for Melbourne’s flagship Apple store at Fed Square

Refined designs of the Apple Global Flagship Store at Fed Square have been released today after a series of design workshops involving Fed Square Management, the Victorian Government, Melbourne City Council and Apple.

Well, you’re now getting a giant silver rectangle. I’m sure that pleases…. someone?

Those unhappy with Apple entering Fed Sq, a semi-public place, have no reason to change their minds.

For those who were put off by the previous pagoda (Pizza Hut)design the new rectangle one is certainly far less ambitious but won’t be winning any awards anytime soon.

All in all when it comes down to it you’re never going to make everyone happy. The new design is an attempt to placate the many and offended the few.

Source: Refined Apple Designs Signal a Re-imagined Fed Square – Federation Square

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