Paul Eremenko at Motorola Advanced Technology and Projects:
Led by Motorola’s Advanced Technology and Projects group, Project Ara is developing a free, open hardware platform for creating highly modular smartphones. We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.
Like the Sony QX100, this feels like a great proof of concept that no one will buy. Prove me wrong, Motorola!