Kogan picks at Dick Smith’s bones

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Cut-price electronics mogul Ruslan Kogan is the new owner of the Dick Smith brand, after taking over the retailer’s online businesses in Australia and New Zealand.

Kogan intends to run the Dick Smith brand alongside its kogan.com operation as an online-only business from June 1 this year.

This of course does little to help the thousands of employees in Dick Smith’s hundreds of retail stores but it does keep the brand kicking – for now.

It will be interesting to see if the brand’s new “online-only” model will continue with its former stock lineup or quickly adopt a Kogan-like style.

Source: Kogan snaps up Dick Smith – Strategy – iTnews

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