Vivian Schiller, formerly the head of news for the popular site, said that it’s important for the company to get out of limbo. “This is a company where there will be a gigantic exhale – Twitter needs leadership,” she told the Guardian.“They’ve been stalled at this fork in the road for a while,” said Schiller.
“The path is either to go deep, or to extend the product to compete with Facebook and Instagram. A CEO who’s got the mandate and can provide marching orders for the entire organization is really needed. It’s still a very challenging situation.”
Go deep.
Source: Jack Dorsey confirmed as Twitter CEO | Technology | The Guardian