Instagram, now with video

Kevin Systrom, Co-founder of Instagram:

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

A couple of thoughts on this:

1) I think square-cropping the video is smart. Reality is that everyone wants to shoot video holding their phone in portrait, but portrait videos look awful. The same reasons why square-cropping photos was smart in the original design of Instagram is now also doubly-smart when dealing with video.

2) Fifteen seconds is a long time. It is a bold move when Vine has made 6 seconds the norm for this medium. I’m not sure which one is feels more ‘right’ yet.

3) They’ve integrated it into the existing stream really well. There’s a very slight delay on playback, where if you’re scrolling fast it won’t play, but if you linger over a video, it will start playing back. It feels great.

4) It came to Android and iPhone at the same time.

5) I love that whenever a service like this launches, everyone stops posting beautiful, meticulously-composed shots & just literally presses the button on whatever’s around them. I’ve seen more work desks, homes, monitors, cups of coffee or bottles of water today than I’ve seen in a year. I love it.

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

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