With TikTok caught somewhere between an acquisition by a US company and a total ban by the US government, Instagram launches its grab for the popular shortform video market.
The Verge with the full scooplar:
Similar to TikTok, Reels lets people create short-form videos set to music that can be shared with friends and followers and discovered while browsing the app. It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform.
Source: Instagram launches Reels, its attempt to keep you off TikTok – The Verge