Instagram begins rollout of new shop tags in photos

Today, Instagram announced that it is testing a feature that will make it easier for brands to direct shoppers to products they see and like in an Instagram photo. These “shoppable” photos will have a shopping tag next to items to identify the product as available for purchase. Once clicked, the tag redirects to a product page for more item details as well as links to the actual store website where it can be purchased.

It sounds like someone at Instagram likes Houzz, which has been doing this for the past few years. Or maybe they used Fancy, which is essentially nothing but these types of posts.

Considering Instagram is rapidly turning into an “influencer” stream and it’s owned by Facebook this makes perfect sense. I wonder how long it will be before I stop opening that app too?

Source: Instagram makes e-commerce push with new shop tags in photos | ZDNet

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.

Support Reckoner!
Thanks for stopping by. It looks like you're really enjoying the content so why not help a brother out and pitch in for a coffee.

Your support makes all the difference!