Steve Dalby, Chief Regulatory Officer of iiNet on their blog:
Put simply, Australians want their content at the same time as the rest of the world. It isn’t that our customers don’t want to pay for content, it’s that they want to be able to access content at the same time as their Facebook friends or Twitter followers. They want to be able to participate in the global conversation, to talk about their favourite film, or the season finale of The Walking Dead, immediately and without having to pay through the nose to access it.
Spot on.