Healthbook: Apple’s Next Venture is a Push Into Health and Fitness

Mark Gurman at 9to5Mac:

Seven years out from the original iPhone’s introduction, and four years past the iPad’s launch, Apple has found its next market ripe for reinvention: the mobile healthcare and fitness-tracking industry. Apple’s interest in healthcare and fitness tracking will be displayed in an iOS application codenamed Healthbook.

Mark already scooped the name in January, but this post, wow. Incredibly detailed.