Google Loses 23 million users to Apple Maps

Charles Arthur at The Guardian:

Apple’s maps have turned out to be a hit with iPhone and iPad users in the US – despite the roasting that they were given when they first appeared in September 2012.

But Google – which was kicked off the iPhone after it refused to give Apple access to its voice-driven turn-by-turn map navigation – has lost nearly 23m mobile users in the US as a result.

Never underestimate the power of default apps.

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