From 2012: Beats Is Breaking Up With Monster

Noel Lee, CEO of Monster Cable in 2012:

“We’re competing with ourselves,” Lee says of the Beats products he’s trying to outdo. “We can be the Apple of the headphones space, with or without Beats.”

Fast-forward 2 years: Beats acquired by Apple.


(Incidentally, this is the guy who was infamous for getting around at CES on a Segway with gold-plated rims.)

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