From 2012: Beats Is Breaking Up With Monster

Noel Lee, CEO of Monster Cable in 2012:

“We’re competing with ourselves,” Lee says of the Beats products he’s trying to outdo. “We can be the Apple of the headphones space, with or without Beats.”

Fast-forward 2 years: Beats acquired by Apple.

Ouch.

(Incidentally, this is the guy who was infamous for getting around at CES on a Segway with gold-plated rims.)

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.

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