Noel Lee, CEO of Monster Cable in 2012:
“We’re competing with ourselves,” Lee says of the Beats products he’s trying to outdo. “We can be the Apple of the headphones space, with or without Beats.”
Fast-forward 2 years: Beats acquired by Apple.
Ouch.
(Incidentally, this is the guy who was infamous for getting around at CES on a Segway with gold-plated rims.)