Four Days Inside the Rolex Factory

Benjamin Clymer from watch blog Hondinkee:

In this special HODINKEE feature of Inside The Manufacture, I will recount a four day experience that completely changed my perspective on the world’s most important watch maker – the time that I got to spend inside all four of Rolex’s actual production facilities in Switzerland.

This is a fantastically-written piece, and the pictures. Oh the pictures! So good.

It strikes me that Apple’s getting into a market where their obsession with detail-oriented design is the norm, not the exception. Also, they’re executing this attention to detail at scale; building millions of watches where traditional hand-crafted watches are made in much lower quantities, for much higher prices.