First episode of Apple’s “Planet of the Apps” is available to all, free, today.

Apple Inc’s long-awaited move into original television series starts Tuesday, with a reality show about a universe that is key to the technology giant’s business: the world of app developers trying to bring their ideas to the masses.

The 10-episode “Planet of the Apps,” an unscripted show with similarities to ABC’s “Shark Tank,” is part of an effort to add exclusive video programing to Apple’s music streaming service to help attract new subscribers. The first episode will be available for streaming around the globe starting at 9 p.m. PDT on Tuesday (midnight EDT/0400 GMT).

Streaming through Apple Music. First taste is free.

Source: Apple’s first TV series shows what it takes to build an app | Reuters