Its predecessor, Dig, always seemed a bit of a hotchpotch, unsure of its own direction or purpose. The new branding is ingenious, harking back to the modern station’s 1970s origins, with their connotations of nostalgia and familiarity. The station is at pains to point out that it will not be Indie Rock Gold FM, though – 70% of music will be new, but the kind of tunes kept off Triple J by the unyielding mechanics of the clock.
Based on how often the station fail-whaled during the first few days, Double J seems pretty popular. I’m digging it.