Do you even bake, (tech) bro?

…well-off, internet-raised 20- and 30-somethings have turned to baking bread to self-impose a little offline time […] to get closer to their mythical human roots, to go back to a time when everything took forever and nothing could be [Uber’d].

If you’re like me, more and more of your tech industry mates have gotten into baking bread. I like to think of it as “home-brew for nerds“. My instagram is full of “crumb shots” as they call them and I have to listen to this muppet go on about it every fortnight when we record the podcast.

Eater’s article is an interesting read on how these new baking “disruptors” (such a wanky buzzword) are using baking as a means to switch off and get a little tech-free time that I do really understand having been in the industry for 20+ years.

Source: How Tech Bros Fell in Love With Baking Bread – Eater

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.

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