Kyle McGovern at Spin:
Kanye West is many things. He’s the man behind 2013’s Album of the Year, an artist prone to ridiculous self-comparisons, a creative partner with Adidas, a pop-up shop entrepreneur, a god, and soon, he’ll be a kind of virtual currency. On January 11, the world will see the launch of Coinye West, a cryptocurrency based on, but unofficially affiliated with, Yeezus himself.