The range at Bunnings will at first include the Switch, Switch+Motion, and Light Bulbs (and the Insight Switch), but over time things like the light switch and WeMo maker will also be added to the range at Bunnings.
I’m not really sold on home automation as a thing yet, but, of all the home automation stuff I’ve tried, the WeMO gear is the most straightforward. Selling it at Bunnings should expose this sort of thing to a much wider audience than sticking it in electronics stores.