Scott Erickson – Senior Director, Brand & Creative at Microsoft:
The symbol, a stylized ‘b’, evokes a sense of movement, direction and energy. The color loosely pays tribute to the orange dot from the previous Bing logo while also fully embracing the Microsoft color palette and taking inspiration from one quadrant of the corporate flag logo.
That’s weird; it’s almost like someone forgot to hideously dismember the logo with horizional scaling this time!