Apple Events & Creative Destruction

Nick Bilton at

These annual iPhone unveilings have become a sort of Creative Destruction Day in Silicon Valley. Remember all those companies that were making nifty little digital video recorders? There aren’t many of them left, after Apple added video recording to the iPhone in 2008.

Creative Destruction. I’ve never heard that phrase before, but I like it.

Followers of technology would also know this phrase by the now-infamous tweet from Marco Arment, as he sat in the audience of an Apple event and watched Apple introduce Reading List; a competing service for his read-later service Instapaper.

People & businesses all over the world experience varying degrees of ‘oh, shit’ when Apple executives get up on a stage. That’s kinda what I like about them.

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