Apple almost opened the world’s dorkiest internet cafés

The “Apple Cafe” as envisioned had food service, paraphernalia retail, user support, and computer sales all rolled into a common gathering place.

Sure for 1998, when the plans were shelved, these may have seemed visionary but I think ultimately when Steve came back in and put them to rest we’ve ended up with a better result.

That said, I spent an hour waiting for a Genius the other day, a sandwich would’ve been nice!

Source: ‘Apple Cafe’ from 1996 shows early work on branded retail presence

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