Amazon’s AWS now does call centres too

Amazon Conenct

Amazon Connect is a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations.

This is one of their first fully-fledged products that sits outside of a purely digital space. The move means AWS becomes a direct competitor with one of its biggest partners in Salesforce as well as pitching itself against the likes of Oracle and SAP.

For the time being not many Australian companies will be looking to signup to the service, Amazon Connect offers phone inbound numbers in the US and 18 countries throughout Europe only.

Source: Amazon Connect – Cloud-Based Contact Center