Yes, Nova Launcher may be the best thing that ever happened to Android. Endless customization (without fiddling or flashing anything) is important to plenty of us. Android has the reputation of allowing anyone to do just about anything to the way their phone looks and how it performs the basics, and Nova Launcher gives both the experienced and the veterans among us an easy way to do all of it.
Nova Launcher is still my favourite Android launcher.
Source: Nova Launcher may be the best thing that ever happened for Android | Android Central