A Chat With Satya Nadella On Convincing Consumers

Following Satya Nadella’s open letter, Josh Topolsky from The Verge had a chat to him

Josh: Is it important to convince the consumer that Microsoft is important and they need to be a part of their lives? Or are we really talking about convincing Fortune 500 companies, convincing major corporations to adopt Microsoft, to connect to these connected services and devices and that will sort of by osmosis bleed down to the consumer?

Satya: No, I fundamentally believe that it’s most important to us to convince consumers. You’re defining the market as “It’s already done, Apple and Google have won, because they won the consumer side.” And I’m going to question that. I’m going to say “No, any thinking consumer should consider Microsoft because guess what, you’re just not a consumer. You’re also going to go to work, you’re also going to be productive and we can do a better job for you in there.” And that’s what I want to appeal to.

Reading over this interview, I think this is the bit that I disagree with Satya on. Sure, we might use our personal devices in the workplace, but a regular office jockey rarely gets to consider or decide what technology they use to be productive at work. You get told what to use, and you use it.

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