5 Grand Ain’t Much

Brisbane Marketing:

An exciting new program to encourage budding entrepreneurs and identify the next big Brisbane technology start-up has opened for applications.

If you’re working on an exciting digital start-up idea apply now for Brisbane’s Budding Entrepreneurs Program, for the chance to be awarded up to $5000 to support your big-idea.

Brisbane City Council keeps plugging these ‘start-up funds’ with the idea that they’re going to fund a small Brisbane-based tech startup that goes big (see We Are Hunted, Halfbrick etc). I consider Reckoner a tiny little media startup, and in theory I should be the perfect candidate, right?

I really have no motivation at all to apply for this.

  • ‘Up to $5k’ is not a lot of money, even for a startup
  • They heavily restrict how you can spend this small amount of money: see their terms & conditions [PDF]
  • I only have a ‘chance’ to win it (there are 10 spots)
  • They have what I consider to be an onerous clause around acknowledging their funding

Everyone knows receiving government funding comes with a significant overhead: time. $5k will probably not cover the time it takes to do all the paperwork associated with receiving this money.

If they’re hoping for serious or exciting start-ups in Brisbane to apply, they need to re-think their approach.

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.

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