Oh joy, Facebook Messenger now comes with ads

With 1.2 billion monthly active users, Facebook Messenger commands one of the largest captive audiences on the planet. While other mega chat apps with hundreds of millions of users — like WeChat — have focused on facilitating commerce, [Messenger head of product Stan Chudnovsky] says the move to home screen ads brings Facebook Messenger closer to its true business model: advertising.

Interestingly Australia and Thailand were the guinea pigs for their original beta. I never saw an ad (and still don’t today) but then I barely use Messenger because this is the type of crap Facebook do, a step short of harvesting my DNA to sell me a matching kidney.

Not only will ads appear on Messenger’s home-screen businesses will also be able to message users that have previously interacted with them via Messenger.

Essentially Messenger is turning into the crap-laiden mess that is the Facebook timeline. Hot diggity dog shit.

Source: Facebook to expand Messenger home screen ads beta worldwide | VentureBeat | Bots | by Khari Johnson

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