With 1.2 billion monthly active users, Facebook Messenger commands one of the largest captive audiences on the planet. While other mega chat apps with hundreds of millions of users — like WeChat — have focused on facilitating commerce, [Messenger head of product Stan Chudnovsky] says the move to home screen ads brings Facebook Messenger closer to its true business model: advertising.
Interestingly Australia and Thailand were the guinea pigs for their original beta. I never saw an ad (and still don’t today) but then I barely use Messenger because this is the type of crap Facebook do, a step short of harvesting my DNA to sell me a matching kidney.
Not only will ads appear on Messenger’s home-screen businesses will also be able to message users that have previously interacted with them via Messenger.
Essentially Messenger is turning into the crap-laiden mess that is the Facebook timeline. Hot diggity dog shit.