Logitech will purchase ASTRO for $85 million in cash, and the acquisition is expected to close in early August. With the addition of ASTRO, we’re investing in an adjacent gaming market — the console gaming market — to help accelerate the long-term growth of our gaming business.
Logitech’s on a bit of a buying spree lately. ASTRO for a lazy US$85m in cash, Jaybird for US$50m, cha-ching, cha-ching!
With that said, the acquisition makes a lot of sense for Logitech. They already make some fantastic headsets but have never broached console gamers with a dedicated focus. ASTRO hold that market by the balls these days so it makes sense to just shell out for it and run them as a sub-brand.