Facebook’s Instagram on Tuesday launched “face filters” for the iPhone, once again copying a signature feature of its main competition, Snapchat.
Like its counterpart, the Instagram feature projects animated visual effects around people on an image, in this case things such as crowns, koala ears, or floating math equations and “nerd” glasses. There are eight initial filters which work with both photos and video, and front and rear cameras.
Calling it now. Snapchat is dead within 2 or 3 years and will only limp to that as the lawsuits begin.