Google’s building an ad blocker for Chrome

Category: News

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March. According to those standards, ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”

Auto-playing videos?!
Fairfax and News Corp would be totally up shit creek. Bring it on!

While the WSJ report on information that alludes to all ads being blocked on a site if one of their ads is “unacceptable” I sincerely doubt Google’s own will ever be affected here.

Source: Google Plans Ad-Blocking Feature in Popular Chrome Browser – WSJ

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