{"id":9326,"date":"2019-08-13T08:02:40","date_gmt":"2019-08-12T22:02:40","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=9326"},"modified":"2019-08-13T08:02:40","modified_gmt":"2019-08-12T22:02:40","slug":"wordpress-buys-tumblr-for-a-song","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/wordpress-buys-tumblr-for-a-song\/","title":{"rendered":"WordPress buys Tumblr for a song"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/media.reckoner.com.au\/wp-content\/uploads\/2019\/08\/27124426\/1565641544556.jpg\" alt=\"\" \/><\/p>\n<blockquote><p>Verizon is set to sell the social network Tumblr to Automattic Inc, the owner of online publishing tool WordPress. A source familiar with the deal puts the price-tag &#8220;well below&#8221; $20 million.<\/p><\/blockquote>\n<p>The tumblr football gets passed along yet again.<\/p>\n<p>Picked up for a lazy US$1.1b by Yahoo during the Marissa Myer years, the ailed <del datetime=\"2019-08-12T21:56:45+00:00\">former pornography repository<\/del> microblogging service was then inherited by Verizon as a part of a larger deal.<\/p>\n<p>New owners Automattic Inc have promised to continue running the platform as a seperate brand and have taken on all 200 employees to continue the service.<\/p>\n<p>Source: <em><a href=\"https:\/\/www.axios.com\/verizon-tumblr-wordpress-automattic-e6645edd-bc73-45c2-9380-9fe8ca34291f.html\">Verizon agrees to sell Tumblr to owner of WordPress &#8211;\u00a0Axios<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Verizon is set to sell the social network Tumblr to Automattic Inc, the owner of online publishing tool&hellip;\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[482],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/9326"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=9326"}],"version-history":[{"count":1,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/9326\/revisions"}],"predecessor-version":[{"id":9328,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/9326\/revisions\/9328"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=9326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=9326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=9326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}