{"id":9117,"date":"2019-06-28T10:09:26","date_gmt":"2019-06-28T00:09:26","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=9117"},"modified":"2019-06-28T10:09:26","modified_gmt":"2019-06-28T00:09:26","slug":"there-goes-jony-ive","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/there-goes-jony-ive\/","title":{"rendered":"There goes Jony (Ive)"},"content":{"rendered":"
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The legendary designer is starting a new creative agency and signing Apple as its client.<\/p><\/blockquote>\n
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I don’t think there’s anyone (Apple fan or not) that could argue against how important Johnathan Ive has been to the forwarding of technology design.<\/p>\n
The designer behind the iMac, iPod & the iPhone, between Ive & Jobs, Apple resurrected themselves from bankruptcy to trillions.<\/p>\n
Joined by prolific Australian designer Marc Newson<\/a>, Ive’s new venture “LoveFrom” takes on Apple as one of its first clients but affords the knight (yes he received a knighthood<\/a>) the opportunity to explore design beyond its boundaries.<\/p>\n
Ive’s departure (or “transition”) away from Apple, will undoubtably leave a large hole in the company. With that said it also opens a huge opportunity for the company to step up and break out of what has largely become repetitive or conformist after mass-market adoption in recent years.<\/p>\n