Smartphone’s price tags continue to rise & we only have ourselves to blame<\/figcaption><\/figure>\nFree market capitalism, advertising, psychology, we’ve conditioned ourselves to paying what we do for smartphones and whilst Australians have always been victims of a little currency conversion gouging, what everyone pays for Apple devices is a little beyond a joke.<\/p>\n
Yes, it’s been worse before (remember a A$5k Powerbook G4? I do), but Apple wasn’t the biggest company in the world then either. Stop taking us all for a ride and justifying with BS excuses, and subsidise your profit margins on hardware with the hundred of millions that are raked in on services like the App Store.<\/p>\n[wp_ad_camp_4]\n
4. Don’t belittle your pros<\/h2>\n You’ve got a Mac Pro coming. Prove it. I’m not saying announce it and don’t deliver it for 24 months like you’ve done already I’m saying shove everything into a case that serves a purpose (and isn’t a trashcan) and release it already. The iMac “Pro” is a BS product that costs way too much and conforms to an ecosystem your true pro consumers despise.<\/p>\n
If you don’t want to do it, if you’re so scared to make something without mass appeal anymore then show some balls and release macOS properly to be installed on supported PC components. Embrace the Hackintosh and let feed a new generation of pros with supported blessing.<\/p>\n
iOS is a abhorrent piece of dog shit that just happens to be the gold-standard for mobile OS\u2019s.<\/p><\/blockquote>\n
5. Break iMessage out of jail and bring it to Windows & Android<\/h2>\n Apple arguably has the best mass-adopted messaging platform available today. It’s secure, they give a rats about your privacy and protecting it, it has stickers (apparently people use them?), it works! The problem is it only works with people who have a Mac, or an iOS device.<\/p>\nStop being dicks & put iMessage on other platforms<\/figcaption><\/figure>\nIf Apple were serious about the platform, they’d roll it out to other device families. Their fear or rationale is that if they make it available then why would the user switch their hardware, and that’s pretty short-minded in my opinion. iMessage is a platform now, not just a messaging system. Apple Pay, which is still something Americans had no idea the rest of the world was already doing with PayWave, is the perfect example as to why they should move beyond the iOS\/macOS boundaries and embrace billions of potential users with a monetary opportunity.<\/p>\n
At the very least, make a god damn web version that I can use on a non-Apple device.<\/p>\n
None of what we get today is crazy. It’s boring. It’s beige in “space grey”<\/em>. Get crazy again Apple.<\/p><\/blockquote>\n6. Pick a side in your internal OS war<\/h2>\n My dream for WWDC this year is that they just stop beating around the bush and announce what the hell is going on with their operating system. And I say “system” because I’m so sure there’s a “one to rule them all”<\/em> OS coming I’d bet my last (worthless) bitcoin on it.<\/p>\nmacOS has served us so, so well. iOS is a abhorrent piece of dog shit that just happens to be the gold-standard for mobile OS’s. It’s time to show what’s next, Apple.<\/p>\n
As they’ve turned into one of the world’s premier consumer product manufacturers they’ve also become a timid conformist for mass appeal. There is no “crazy” left in a company that’s forever fearful and protective of such a title. Apple used to be proud of being crazy. They pumped out crap like the eMate and the Newton, and hey, let’s not forget about the Cube!<\/p>\n
None of what we get today is crazy. It’s boring. It’s beige in “space grey”<\/em>. Get crazy again Apple.<\/p>\nhttps:\/\/youtu.be\/8rwsuXHA7RA<\/p>\n
There you have it, that’s my list. Some of them are more likely than others, I’ll be the first to admit that, but I think (or hope) that most are achievable. What about you though? What could Apple do for you that might persuade you to come back into the Apple fold? A real keyboard on a laptop? AirPods that stay in your ears? Yes? No? Maybe? Nope, that’s just me bitching again.<\/p>\n","protected":false},"excerpt":{"rendered":"Over the years, my relationship with Apple has soured. From fanboy to supporter, a workplace user and now…\n","protected":false},"author":16,"featured_media":8457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"7 ways Apple can win me back in 2019","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[11],"tags":[1428,13],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/8446"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=8446"}],"version-history":[{"count":9,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/8446\/revisions"}],"predecessor-version":[{"id":8463,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/8446\/revisions\/8463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media\/8457"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=8446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=8446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=8446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}