{"id":8214,"date":"2018-11-15T07:47:03","date_gmt":"2018-11-14T20:47:03","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=8214"},"modified":"2018-11-14T23:29:37","modified_gmt":"2018-11-14T12:29:37","slug":"maestros-or-morons-whats-apples-game-plan-for-the-mac","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/features\/maestros-or-morons-whats-apples-game-plan-for-the-mac\/","title":{"rendered":"Maestros or morons? What’s Apple’s game plan for the Mac?"},"content":{"rendered":"
I’m not convinced Apple really know what they’re doing with the Mac. I think there’s a lot of ideas bouncing around but nothing they’ve done over the past four years has me feeling particularly confident they’ve got a solid plan and at times I wonder if there’ll be one at in a few years.<\/p>\n
The most recent example of this came just last week at Apple’s product event, held in Brooklyn. From the products of Apple-future the latest incarnation of the iPad Pro was unveiled complete with all of Apple\u2019s shiny-new. A newer operating system, the new A12X SoC powering it, and a regaled presentation that dominated the stage for nearly double the amount of time of everything else.<\/p>\n
\n Think of the 2018’s MacBook Air as an appeasement; a consolation prize for those of us lamenting the company\u2019s shift in focus to a series of products based on populist commercialism and what’s tragically become the Mac’s innovative death knell.\n<\/p><\/blockquote>\n
That everything else, well that was the Apple of \u201cold\u201d perhaps bowing to years of continual disparagement, Apple updated two of its mid-tier products: the Mac Mini & MacBook Air. The Mini was perhaps the most revered and whilst is received a considerable 2018 refresh complete with the usual “Apple tax” price-tag it was the Air and it’s now very awkward laptop lineup that shows the company\u2019s confusion in where to go next.<\/p>\n