{"id":7065,"date":"2018-03-16T10:20:10","date_gmt":"2018-03-16T00:20:10","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=7065"},"modified":"2018-03-16T10:20:10","modified_gmt":"2018-03-16T00:20:10","slug":"lyft-is-trialling-a-new-subscription-model","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/lyft-is-trialling-a-new-subscription-model\/","title":{"rendered":"Lyft is trialling a new subscription model"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/media.reckoner.com.au\/wp-content\/uploads\/2018\/03\/27130007\/Lyft_Amp_HERO_.jpg\" alt=\"\" \/><\/p>\n<blockquote><p>Lyft is testing monthly subscription plans for high-frequency users, a sign that the company is shifting toward a Netflix or Spotify model for transportation.<\/p><\/blockquote>\n<blockquote><p>The terms of the subscription models seem to vary, but appear targeted at users who spend up to $450 on ride-hailing a month. One all-access pass offered up to 30 standard Lyft rides for $199 a month, another was priced at $300, and another at $399 for 60 rides.<\/p><\/blockquote>\n<p>US$450 is a hell of a lot of cash spent on rides a month but clearly there are enough people spending that much to warrant testing of this new model.<\/p>\n<p>As someone who doesn&#8217;t own a car I&#8217;d be tempted by a much lower subscription model &lt; A$100\/month that offered me a lower rate with my monthly fee as credit, instead of x number of $20 rides.<\/p>\n<p>Not that it matters really, Lyft isn&#8217;t coming to Aus anytime soon, but maybe Uber or Taxify will look into this model too?<\/p>\n<p>Source: <em><a href=\"https:\/\/www.theverge.com\/2018\/3\/15\/17127002\/lyft-all-access-monthly-subscription\">Lyft is testing a Netflix-style monthly subscription plan &#8211; The Verge<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Lyft is testing monthly subscription plans for high-frequency users, a sign that the company is shifting toward a&hellip;\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[482],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/7065"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=7065"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/7065\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=7065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=7065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=7065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}