Kevin Systrom, Co-founder of Instagram:<\/p>\n
Today, we\u2019re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you\u2019ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.<\/p><\/blockquote>\n
A couple of thoughts on this:<\/p>\n
1)<\/strong>\u00a0I think square-cropping the video is smart. Reality is that\u00a0everyone wants<\/em> to shoot video holding their phone in portrait, but portrait videos look awful. The same reasons why square-cropping photos was smart in the original design of Instagram is now also doubly-smart when dealing with video.<\/p>\n
2)<\/strong> Fifteen seconds is a long time. It is a bold move when Vine has made 6 seconds the norm for this medium. I’m not sure which one is feels more ‘right’ yet.<\/p>\n
3)<\/strong> They’ve integrated it into the existing stream really well. There’s a very slight delay on playback, where if you’re scrolling fast it won’t play, but if you linger over a video, it will start playing back. It feels great.<\/p>\n
4)<\/strong> It came to Android and iPhone at the same time.<\/p>\n
5)<\/strong> I love that whenever a service like this launches, everyone stops posting beautiful, meticulously-composed shots & just literally presses the button on whatever’s around them. I’ve seen more work desks, homes, monitors, cups of coffee or bottles of water today than I’ve seen in a year. I love it.<\/p>\n","protected":false},"excerpt":{"rendered":"Kevin Systrom, Co-founder of Instagram: Today, we\u2019re thrilled to introduce Video on Instagram and bring you another way…\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/691"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/691\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}