{"id":6728,"date":"2017-11-18T08:57:45","date_gmt":"2017-11-17T22:57:45","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=6728"},"modified":"2017-11-18T08:57:45","modified_gmt":"2017-11-17T22:57:45","slug":"apples-homepod-smart-speaker-delayed-until-2018","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/apples-homepod-smart-speaker-delayed-until-2018\/","title":{"rendered":"Apple’s HomePod smart speaker delayed until 2018"},"content":{"rendered":"
<\/p>\n
Apple announced this morning that its premium HomePod smart speaker won\u2019t be making the company\u2019s initial December ship date. According to a brief statement issued by the company, the production process needs \u201ca little more time\u201d to bake.<\/p><\/blockquote>\n
Ouch. Huge miss with that holiday window sailing on by.<\/p>\n
I can’t help but feel this has become all too common for Apple over the last decade. I miss the days when they unveiled a product during a keynote and it was available right then.<\/p>\n
This routine of announcing product six months out is doing nothing but damage as they continue to miss shipping windows or have constrained supplies.<\/p>\n
Yes they build up hype and get some rough estimates with pre-order numbers, which is great for them as a manufacturer, but as a consumer (and Apple fanboy) it feels like another kick in the balls.<\/p>\n