{"id":5293,"date":"2016-11-02T10:57:03","date_gmt":"2016-11-02T00:57:03","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=5293"},"modified":"2016-11-02T10:57:03","modified_gmt":"2016-11-02T00:57:03","slug":"instagram-begins-rollout-of-new-shop-tags-in-photos","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/instagram-begins-rollout-of-new-shop-tags-in-photos\/","title":{"rendered":"Instagram begins rollout of new shop tags in photos"},"content":{"rendered":"
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Today, Instagram\u00a0announced\u00a0that it is testing a feature that will make it easier for brands to direct shoppers to products they see and like in an Instagram photo. These “shoppable” photos will have a shopping tag next to items to identify the product as available for purchase. Once clicked, the tag redirects to a product page for more item details as well as links to the actual store website where it can be purchased.<\/p><\/blockquote>\n
It sounds like someone at Instagram likes Houzz<\/a>,\u00a0which has been doing this for the past few years. Or maybe they used\u00a0Fancy<\/a>, which is essentially nothing but these types of posts.<\/p>\n
Considering Instagram is rapidly turning into an “influencer” stream and it’s owned by\u00a0Facebook this makes perfect sense. I wonder how long it will be before I stop opening that app too?<\/p>\n