{"id":5293,"date":"2016-11-02T10:57:03","date_gmt":"2016-11-02T00:57:03","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=5293"},"modified":"2016-11-02T10:57:03","modified_gmt":"2016-11-02T00:57:03","slug":"instagram-begins-rollout-of-new-shop-tags-in-photos","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/instagram-begins-rollout-of-new-shop-tags-in-photos\/","title":{"rendered":"Instagram begins rollout of new shop tags in photos"},"content":{"rendered":"

\"\"<\/p>\n

Today, Instagram\u00a0announced\u00a0that it is testing a feature that will make it easier for brands to direct shoppers to products they see and like in an Instagram photo. These “shoppable” photos will have a shopping tag next to items to identify the product as available for purchase. Once clicked, the tag redirects to a product page for more item details as well as links to the actual store website where it can be purchased.<\/p><\/blockquote>\n

It sounds like someone at Instagram likes Houzz<\/a>,\u00a0which has been doing this for the past few years. Or maybe they used\u00a0Fancy<\/a>, which is essentially nothing but these types of posts.<\/p>\n

Considering Instagram is rapidly turning into an “influencer” stream and it’s owned by\u00a0Facebook this makes perfect sense. I wonder how long it will be before I stop opening that app too?<\/p>\n

Source: Instagram makes e-commerce push with new shop tags in photos | ZDNet<\/a><\/em><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Today, Instagram\u00a0announced\u00a0that it is testing a feature that will make it easier for brands to direct shoppers to…\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/5293"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=5293"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/5293\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}