{"id":4869,"date":"2016-06-13T08:24:06","date_gmt":"2016-06-12T22:24:06","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=4869"},"modified":"2016-06-13T08:26:46","modified_gmt":"2016-06-12T22:26:46","slug":"e3-2016-ea-play-media-briefing","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/features\/e3-2016-ea-play-media-briefing\/","title":{"rendered":"E3 2016: EA Play media briefing"},"content":{"rendered":"

EA have gone it on their own this year. Choosing to not take their iconic position in the LA Convention Center South EA\u00a0decided to “skip” E3 and instead set up next door to run their own event called “EA Play”.<\/p>\n

As a part of the event EA held their media briefing\u00a0simultaneously in LA and London with CEO Andrew Wilson\u00a0presenting in State-side\u00a0and COO Peter Moore in the\u00a0across the pond. Another interesting experiment with EA throwing sheets to the wind this year the setup left the crowd (and presents) mostly weirded out as it crossed to the other feed and\u00a0left people standing on stage not really knowing if they were supposed to get off or not.<\/p>\n